For Accounting, Legal & Advisory FirmsVol. 01 / Founding Cohort Open

You're sitting on more qualified pipeline than you think — we find it, recover it, and build the system so it stops leaking.

$3.22M
ARR opportunities
77%
MQL conversion lift
$465K
Recovered referral biz
§ 01 — The Diagnosis

This is what's actually happening inside most expertise-driven firms.

Not a demand problem.
A leak problem.

  1. 01RFP

    The RFP that came in three Fridays ago is still sitting in PandaDoc, untouched and marked “pending.”

  2. 02FOLLOW-UP

    The CFO prospect who downloaded your whitepaper in January? Nobody followed up.

  3. 03AUTHORITY

    The partner who built a following on LinkedIn last year stopped posting in March because “it wasn't generating business.”

  4. 04CONVERSION

    The landing page your firm paid an agency $25K to build last year converts at 0.4%.

  5. 05CRM

    The CRM has 100,000 contacts. Nobody can tell you which 50 are ready to become clients this quarter.

You don't need more content.

You don't need more traffic.

You don't need another “brand refresh.”

You need someone to walk through the machine — the CRM, the website, the inbox, the content library, the pipeline — and show you exactly where the revenue is leaking. Then plug the leaks. Then build the system that keeps them plugged.

The Method§ 02 / Mechanism

The Demand Capture
Method

Most agencies sell you activity: more posts, more ads, more emails, more campaigns.

We do the opposite. Find the qualified demand already inside your firm, recover the revenue that's leaking, and then generate more.

Three phases. Built in that order for a reason.

  1. PHASE 01
    Diagnose

    We map every point where attention enters your firm — search, social, referrals, events, inquiries — and every point where it's supposed to turn into revenue. Then we find the top 5 leaks costing you the most.

  2. PHASE 02
    Recover

    We fix the highest-leverage leaks first. Conversion path optimization. Lead routing. Stale pipeline re-engagement. Content-to-service alignment. CRM signal prioritization. Most firms see qualified opportunities appear within 60–90 days, from demand they already had.

  3. PHASE 03
    Expand

    Once the base is airtight, we build on it. Executive authority programs. Interactive lead-gen assets. Targeted growth initiatives tied directly to pipeline, not vanity metrics.

You don't expand on a leaking system. You fix it, then scale it.

Why This Works§ 03 / Provenance

This agency is new.
The playbook isn't.

Most agencies pitch you theory. This firm is built on a playbook that's already been run inside a top-50 U.S. accounting firm with measurable impact on revenue.

Daniel Parchment, Founder of Revtiv
Practice of Origin

Previously led digital and social strategy at a top-50 U.S. accounting firm. 11 years productizing what works.

The agency is new. The founder has 11 years of experience doing the work and a documented track record with the exact buyer your firm is targeting.

We're not learning on your firm. We're productizing what already works.

  • $3.22M

    in new ARR opportunities — from a 77% lift in MQL conversion, driven by landing page, form, and funnel rebuilds using behavioral data, not guesswork.

  • $465K

    in recovered referral business — from a single engineered fix that rerouted partner inquiries around spam filters. A leak nobody knew existed until it was mapped.

  • 298%

    increase in website sessions from SEO-driven content tied directly to service-line intent.

  • Visible Experts

    Cohorts — a 3-month executive enablement program that turned partners into LinkedIn thought leaders.

  • Engagement scoring

    A custom system that told stakeholders exactly which leads to prioritize, based on actual behavior — not lead-grade theater.

  • Interactive assets

    State & Local Tax Exposure Assessment + Finance Function Efficiency Assessment — both generating qualified inbound conversations for advisory teams.

Founding Cohort Offer§ 04 / Limited
◉ 5 / 5 SPOTS — OPEN

We're selecting 5 firms for our Founding Cohort.

Because this agency is new, we're doing something the next 50 firms who hire us won't get.

In exchange: you move quickly, you act on the recommendations, and you let us publish the outcome.

THE FIRST 5 QUALIFIED FIRMS GET
  • The full Demand Capture Method™ engagement (Diagnose → Recover → Expand) over 6 months
  • Founder-led delivery. Every audit, every fix, every strategy call is run personally by the founder. No account managers, no juniors.
  • The performance guarantee, on paper: 3 qualified opportunities from your existing pipeline within 90 days — or we continue working at no additional cost until you get them.
AFTER THE FOUNDING COHORT IS FILLED
  • Pricing moves to standard rates (materially higher than Founding Cohort pricing).
  • Founder-led delivery at this intensity is no longer the default; future clients may work with senior team members as the practice scales.

The performance guarantee stays. That's the standard, not the promotion.

This is the best terms this engagement will ever be offered at.

What You Get§ 05 / Scope

One engagement. Two phases. Built to compound.

PHASE I — MONTHS 1–3

Diagnose + Recover

  • Full Pipeline Leakage Audit across website, CRM, content, inquiries, and in-flight opportunities
  • Conversion path rebuilds on your highest-leverage pages and forms
  • Lead handling, routing, and prioritization system
  • Stale pipeline re-engagement protocol
  • Content-to-service-line alignment map
  • Engagement scoring model tailored to your firm's buyer behavior
PHASE II — MONTHS 4–6

Expand

  • Executive authority system — done-for-you for partners and senior client-facing staff
  • Interactive lead-gen asset built for your top 3 core service lines (tax exposure tool, efficiency assessment, impact calculator — whichever fits)
  • Targeted growth initiatives tied to specific pipeline goals
  • Monthly commercial reporting — what improved, what's still leaking, what's next
Who This Is For§ 06 / Fit

Built for firms that already have something to build on.

  • Accounting, legal, advisory, consulting, or adjacent professional services
  • Real website traffic and at least some inbound activity
  • Existing content, insights, or thought leadership in motion
  • A CRM (however messy) with real opportunities in it

NOT FOR

Firms with no traffic, no content, no CRM, or those looking for a fully outsourced marketing department on a monthly retainer. We install systems. We don't replace marketing teams.

§ 07 — Standing Commitment
THE GUARANTEE

If you qualify, we guarantee 3 qualified opportunities from your existing pipeline in 90 days — or we keep working, free, until you get them.

A qualified opportunity is a real sales conversation, reactivated deal, or new inquiry aligned with your target services and ideal client profile. Not a download. Not a form fill. A conversation with someone who could actually become a client.

We can offer this because the playbook has already delivered $3.22M in ARR opportunities and $465K in recovered referral business inside the exact kind of firm we work with. If we can't replicate a fraction of that for you, we haven't earned the engagement.

Standard across every engagement — not a limited-time offer.

The Cost of Waiting§ 08 / Compounding

Every quarter you delay, three things compound against you.

01

Cold pipeline.

The opportunities sitting in your CRM today get colder. Most are unrecoverable after 9 months.

02

Lost authority.

The partners considering a real LinkedIn presence lose another quarter of compounding authority to competitors who started last year.

03

Silent leakage.

The conversion leaks on your site quietly cost you the equivalent of hiring one more junior associate — except you get nothing for the money.

Six months from now, you'll either have a pipeline system that compounds — or another six months of the same leaks.

Final / Begin

Ready to see where your pipeline is leaking?

3-minute scorecard. We map where your firm is likely losing the most qualified pipeline right now — across website, CRM, content, and inquiry handling — and give you a specific score with named leaks.

No sales call required to receive it. If the diagnosis resonates and you want to talk about the Founding Cohort, we'll book a call. If not, you keep your score.

Get Your Pipeline Leakage ScoreFounding Cohort: Only 5 spots. First-come, first-qualified.
Frequently Asked§ 09 / Reference

Questions, answered plainly.